The Brand Refinement Project

A brand is more than a logo, a look or a tagline. 

A brand captures how people feel and think about us. It’s the story we tell about Saint Mary’s University and a promise about the experience we offer. It evokes a feeling and inspires action. 

Why is it important? 

Students have more options than ever. Post-secondary institutions are vying for students, faculty and funding. And with declining population numbers in the Atlantic provinces, it is imperative to communicate how and why we are different, why we matter and what makes us distinctive.  

A powerful brand will give us a shared foundation and the tools to tell our story with the most impact, now and into the future.  

Why now? 

The last brand review process took place over 15 years ago. Typically, brands need a refresh every 8 to 10 years. 

Saint Mary’s is in an exciting period of momentum. The new strategic direction, investment in people, and commitment to telling the success stories have set the stage to elevate and expand the university, and to position it competitively for the future. 

We know that our students, faculty staff and alumni are doing amazing things. We know that Saint Mary’s offers world-class academics and exciting research in an incredible community environment. It is time to let the rest of the world know. 

Have questions, or suggestions for content? Email Rachelle.boudreau@smu.ca