About the Brand Refinement Process

Planning for the University Brand Refinement Project began in early 2019 With the endorsement of the President, the Executive Management Groupsenior leadership and the Deans, the Project Steering Committee was struck and the process to prepare and issue and RFP as well as plan and design consultation began.   

The RFP was issued seeking an external agency marketing, advertising and branding expertise in the post-secondary environment. The university followed a rigorous procurement process with several stages, review and checks along the way.  

A total of 13 submissions from across Canada and the United States were received, ranked and scored. 

Key groups across the university are consulted throughout the process to ensure the refined brand truly reflects the needs and goals of the university community.  The timeline below gives and overview of the work to date as well as upcoming milestones.

TIMELINE 

 

STC Engaged

October 2019

Research 

November 2019 - January 2020

Engagement Campaign and Online Survey

January-February 2020

Discovery Report

April - May 2020

Market Research Survey and Testing 

June 2020

Survey Results 

July 2020

Brand Strategy/Concept Development
Brand Platform Development

August - November 2020

Phase 3Roll-out 

Spring 2021

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