Chankon Kim

Full Professor
Sobey School of Business

Faculty Member Information


Chankon Kim received his Ph.D. in marketing from Indiana University, Bloomington. Before coming to Saint Mary’s 1997, he was on the faculty at Concordia University in Montreal. He has also taught or given lectures at the University of Los Andes in Colombia, the University of the West Indies in Trinidad, Tianjin University in China, and Hanyang University in South Korea. His teaching and research interests are in the area of consumer behaviour. His work has appeared in many marketing and psychology journals including Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Health Services Research, Journal of Economic Psychology, Journal of Strategic Marketing, Canadian Journal of Administrative Sciences, Psychology & Marketing, Journal of Cross-Cultural Psychology, International Journal of Intercultural Relations, and others. Most of the research conducted by Chankon and his team mates has been financially supported by the Social Sciences and Humanities Research Council (SSHRC) and Fonds pour la Formation de Chercheurs et l’Aide à la Recherche (FCAR).


Consumer socialization, Family decision making, Cultural influences on consumer behavior, Services marketing, Measurement issues in marketing research.

Scholarly Contributions

Book Chapters

Hui Michael, Laroche Michel, Kim Chankon. (2006). "Consumption as a Function of Ethnic Identification and Acculturation", Marketing and Multicultural Diversity, 53-72
Laroche Michel, Yang Zhiyong, Kim Chankon, Chan Claudia. (2006). "A Family Level Measure of Acculturation for Chinese Immigrants", Marketing and Multicultural Diversity, 154-166

Journal Articles

Kim C., Lee H., Han S.-L.. "A Study of Parent-Adolescent Interaction: The Impact of Family Communication Patterns on Adolescents’ Influence Strategies and Parents’ Response Strategies", European Journal of Marketing 52:7/8 (Spring - 2018), 1651-1678
Kim Chankon, Yang Z., Lee H.. "Parental Style, Parental Practices, and Socialization Outcomes: An Investigation of Their Linkages in the Consumer Socialization Context", Journal of Economic Psychology 49 (Spring - 2015), 15-33
Park J., Lee H., Kim Chankon. "Corporate Social Responsibilities, Consumer Trust and Corporate Reputation: A Perspective from South Korean Consumers", Journal of Business Research 67:3 (Spring - 2014), 295-302
Yang Z., Kim Chankon, Laroche M., Lee H.. "Parental Style and Consumer Socialization among Adolescents: A Cross-Cultural Investigation", Journal of Business Research 67:3 (Spring - 2014), 228-236
Han S.L., Lee H., Kim Chankon, Kim Y.. "Group Attraction Effect among Consideration Sets (In Korean)", Journal of Consumer Studies 24:1 (Spring - 2013), 31-49
Kim Chankon, Lee H., Tomiuk M.. "Adolescents’ Perceptions of Family Communication Patterns and Some Aspects of Their Consumer Socialization", Psychology & Marketing 26:10 (Spring - 2009), 888-907
Kim Chankon, Yang Z., Lee H.. "Cultural Differences in Consumer Socialization: A Comparison of Chinese-Canadian and Caucasian-Canadian Children", Journal of Business Research 62:10 (Spring - 2009), 955-962
Lee H., Park T., Moon H., Yang Y., Kim Chankon. "The Relationships among Corporate Philanthropy, Attitude towards Corporations and Purchase Intentions: A South Korean Study", Journal of Business Research 62:10 (Spring - 2009), 939-946
Laroche M., Yang Z., Kim Chankon, Richard M.-O.. "How Culture Matter in Children's Purchase Influence: A Multi-Level Investigation", Journal of the Academy of Marketing Science 35 (Spring - 2007), 113-126
Laroche M., Kim Chankon, Tomiuk M., Belisle D.. "Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications for Food Consumption", Canadian Journal of Administrative Sciences 22:2 (Summer - 2005), 143-167
Choi K., Lee H., Kim Chankon, Lee S.. "The Service Quality Dimensions and Patient Satisfaction: Comparisons across Gender, Age, and Types of Services", Journal of Services Marketing 19:3 (Spring - 2005), 140-149
Kim C., Laroche M., Tomiuk M.. "The Chinese in Canada: A Study in Ethnic Change with Emphasis on Gender Roles", Journal of Social Psychology 144:1 (Winter - 2004), 5-29
Choi K., Cho W., Lee S., Lee H., Kim C.. "The Relationships among Quality, Value, Satisfaction, and Behavioral Intention in Health Care Provider Choice: A South Korean Study", Journal of Business Research 57:8 (Spring - 2004), 913-921
Cho W., Lee H., Kim Chankon, Lee K., Choi K.. "The Impact of Visit Frequency on the Relationship between Service Quality and Patient Satisfaction: A south Korean Study", Health Services Research 39:1 (Spring - 2004), 13-34
Laroche M., Kim Chankon, Matsui T.. "Which Decisions Heuristics are Used in Consideration Set Formation?", Journal of Consumer Marketing 20:3 (Spring - 2003), 192-209
Laroche M., Pons F., Zgolli N., Cervellon, M., Kim C.. "A Model of Consumer Response to Two Retail Sales Promotion Techniques", Journal of Business Research 56:7 (Spring - 2003), 513-522
Guimond L., Kim Chankon, Laroche M.. "An Investigation of Coupon-Prone Consumers: Their Reactions to Coupon Feature Manipulations", Journal of Business Research 54:2 (Spring - 2001), 131-137
Kim C., Laroche M, Tomiuk M.A. "A Measure of Acculturation for Italian Canadians: Scale Development and Construct Validation", International Journal of Intercultural Relations 25:6 (Spring - 2001), 17-46
Laroche M., Pons F., Zgolli N., Kim Chankon. "Consumer Use of Price Oriented Promotions: A Proposed Model and Its Moderators", Journal of Retailing and Consumer Services 8:5 (Spring - 2001), 251-260
Laroche M., Saad G., Kim Chankon, Brown E.. "A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift", Journal of Business Research 49:2 (Spring - 2000), 11-126
Laroche M., Kim Chankon, Brown E., Cleaveland M.. "Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase", Canadian Journal of Administrative Sciences 17:1 (Spring - 2000), 1-19
Delene L., Lee H., Bunda M., Kim Chankon. "Methods of Measuring Health Care Service Quality", Journal of Business Research 48:3 (Spring - 2000), 233-246
Lee H., Herr P., Kardes F., Kim Chankon. "Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use", Journal of Business Research 45:1 (Spring - 1999), 75-88
Hui M., Laroche M., Kim C.. "A typology of Consumption Based on Ethnic Origin and Media Usage", European Journal of Marketing 32:9 (Spring - 1998), 868-883
Laroche M., Kim Chankon, Tomiuk M.. "Italian Ethnic Identity and Its Relative Impact on the Consumption of Convenience and Traditional Foods", Journal of Consumer Marketing 15:2 (Spring - 1998), 125-151
Laroche M., Kim Chankon, Hui M., Tomiuk M.A.. "A Test of Nonlinear Relationship between Linguistic Acculturation and Ethnic Identification", Journal of Cross-Cultural Psychology 29:3 (Spring - 1998), 418-433
Laroche M., Kim Chankon, Hui M., Tomiuk M.. "A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption", Journal of International Consumer Marketing 10:1/2 (Spring - 1997), 33-56
Kim Chankon, Lee Hanjoon. "Development of Family Triadic Measures for Children's Purchase Influence", Journal of Marketing Research 34:3 (Spring - 1997), 307-321
Laroche Michel, Kim Chankon, Hui Michael. "A Comparative Investigation of Dimensional Structures of Ethnicity in a Bicultural Environment", Journal of Social Psychology 137:3 (Spring - 1997), 317-331
Hui M., Kim Chankon, Laroche M., Joy A.. "Psychometric Properties of Index Measure of Ethnicity in a Bicultural Environment", Canadian Journal of Administrative Sciences 14:1 (Spring - 1997), 14-27
Kim Chankon, Lee Hanjoon. "A Taxonomy of Couples Based on Influence Strategies: The Case of Home Purchase", Journal of Business Research 36:2 (Spring - 1996), 157-168
Laroche M., Kim Chankon, Hui M., Joy A.. "An Empirical Study of Multidimensional Ethnic Change: The Case of the French Canadians in Quebec", Journal of Cross-Cultural Psychology 27:1 (Spring - 1996), 114-131
Lee Hanjoon, Kim Chankon. "Perceptions of Marketing Managers and Researchers on Factors Affecting the Evaluation of the Quality of Survey Research", Journal of Strategic Marketing 2 (Spring - 1994), 1-9
Hui M., Joy A., Kim Chankon, Laroche M.. "Equivalence of Lifestyle Dimensions across Four Major Subcultures in Canada", Journal of International Consumer Marketing 5:3 (Spring - 1993), 15-35
Lee H., Kim Chankon, Miller J.. "The Relative Effects of Price, Warranty, and Country of Origin on Product Evaluations", Journal of Global Marketing 6:1/2 (Spring - 1992), 55-80
Joy A., Kim C., Laroche M.. "An Examination of Ethnicity as a Factor Influencing the Use of Financial Services", International Journal of Bank Marketing 6:4 (Winter - 1991), 10-16
Kim C., Laroche M., Lee B.. "A Taxanomy of French and English Canadians Based on Communication Patterns", Canadian Journal of Administrative Sciences 6:2 (Summer - 1990), 1-11
Kim Chankon. "Working Wives' Time Saving Tendencies", Journal of Economic Psychology 10:3 (Fall - 1989), 391-409
Kim C., Laroche M., Lee B.. "Development of an Index of Ethnicity Based on Communication Patterns among English and French Canadians", Journal of International Consumer Marketing 2:2 (Summer - 1989), 43-60
Kim C., Khoury M.. "Task Complexity and Contingent Information Processing: IN the Case of Couple's Decision Making", Journal of the Academy of Marketing Science 15:3 (Fall - 1987), 32-43