Executive and Professional Development


Writing for Digital Audiences

The average time a visitor spends on a website or reading an article online is approximately one minute (and usually, less). So, it's critical to get your message out as clearly, concisely –and quickly – as possible. This course will teach you how to create engaging content. You will learn about the best practices of online writing and the basic principles of search engine optimization. While many of the principles of effective writing hold true, many others, as you will discover in this one-day workshop, do not.

Writing for Digital Audiences is a required seminar for the Series for Excellence in Written Communication.

DATES - 1 Day Seminar


$420 + HST
Location: Saint Mary’s at the World Trade Centre, 8th Floor, 1800 Argyle Street


Program Content

Understanding how web writing – and reading – is different

  • Online reading behaviours and how this differs among groups
  • How web writing has changed and continues to evolve
  • How to write for people and machines

Content that works

  • Ensuring that multiple links and numerous creatives are not confusing/overwhelming the reader
  • Ensuring that you include appropriate links
  • Ensuring that content is viewable on numerous types of devices
  • Using analytics to glean as much information as possible about who your readers are, how they want to be reached, how much time they spend on your site/pages, what links they take, what search terms/engines they used to find you, and more
  • Looking at new ways to present material. Infographics anyone.

 What You Will Learn

Upon completion of the seminar, you will:

  • Understand what visitors are looking for from digital media
  • Learn how to present information effectively online
  • Know how to use images and words to make the greatest impact

Who Should Attend?

You will benefit from this seminar if you:

  • Write for websites, blogs, and other online platforms
  • Manage staff who write for online readers
  • Give online presentations
  • Want to understand best practices for using virtual communication