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Strategic Partnership makes P4G Recruiter in Residence

Date Published: April 25, 2019

Placemaking 4G has become the official Recruiter in Residence for the Sobey School of Business. Today, the Sobey Graduate Career Services and Saint Mary’s Career Services teams announced a new strategic partnership between the Sobey School of Business and Placemaking 4G (P4G).

Data shows that leading employers are increasingly hiring for values-alignment as it reduces turnover and the associated costs, while increasing productivity and fulfilment. Using their first-hand knowledge and real-world industry experience as the foundation, P4G will work with students in both one-on-one and group settings to prepare them for their careers and connect them to opportunity. Offering employers talent attraction strategies including attraction and retention of a new generation of talent, this formalized relationship will benefit Nova Scotian employers and municipalities alike, while providing a direct link to careers for students.

As an organization dubbed "The New Generation of Recruiting", the Placemaking 4G approach is best described as collaborative talent attraction and innovative employment solutions. This approach is built upon the concept of transformational (vs. transactional)  partnerships with employers along with a placemaking style to employment and retention.

Matt, Bradley and Lauren specialize in recruiting new perspectives, facilitating multi-generational involvement and innovative ideas in order to set organizations up for sustainable success. The P4G Team takes the time to get to know both employer and applicants’ values, vision and culture in addition to their skills and capacity in order to create meaningful and lasting connections.

Last year, Sobey School partnered with P4G on the South Shore Corporate Tour.  The recruiter's connections with employers throughout the region helped build important relationships. In the future, these relationships, along with students and other employers, will form the foundation to create new employment including the Cluster Employment and Cluster Co-op models, innovative employer solutions that have evolved from this experience.

P4G is the only company of its kind registered as a Community Interest Company (CIC). As such, they reinvest 60% of their profits back into Atlantic Canadian Communities.

Karn Nichols, Sobey Graduate Career Services Manager, said, "Working together, we believe we can have a real and profound impact on our students and our region. We have the opportunity to be leaders in innovation and impact attracting and retaining the best talent to stay, work and play in Atlantic Canada. It doesn’t get better than that!"

For more information about P4G and their approach, watch this video.


This pilot project will run from April to November and will be reviewed again at that time. For more information, please reach out to Karn Nichols, Manager, Graduate Career Services, Sobey School of Business.


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