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Employee retention startup, cofounded by Sobey alumna, receives $50k

Date Published: April 17, 2020


On Monday, April 13, Entrevestor reported, “Five graduates of the Propel Incite accelerator have received $50,000 each in pre-seed funding from Innovacorp and the New Brunswick Innovation Foundation.

One of the startup businesses receiving the funding is Safa, which combines AI and industrial organizational psychology to help employers understand and retain their employees. Safa, based in St. Johns, was cofounded by Jason Trask and Mandy Woodland, MTEI’15.

The company “understands the costs of employee turnover” and aims to help employers reduce those costs. Safa was also selected for Silicon Valley’s Plug and Play accelerator, often called the “world’s largest innovation platform,” last November.

Mandy Woodland came to the MTEI program as an attorney with an entrepreneurial bent. Since graduating she has helped found startups ranging from a software platform to help manage project budgeting to and innovation consulting company, to a company organizing executive retreats. In addition to her innovation and entrepreneurship activities, Mandy is committed to giving back to her community. She is an “Activator” with SheEO™, and has been an Entrepreneur-in-Residence at Bounce Health Initiative in Newfoundland and an Expert in Residence at Dalhousie’s Schulich School of Law. She is a part-time Trustee for the Canadian Museum of Nature.

Entrevestor profiled her previously in 2018, at the time of her appointment as Health Innovation Initiative Entrepreneur-in-Residence at Memorial University.

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Edit: since the awarding of the funding, Mandy has left Safa.

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