Marketing Success Map
Complete the 1st year BComm required courses to gain exposure to a wide range of business subjects and understand areas of majors.
Review Non-Commerce Electives Suggestions from the Faculty of Arts or Science.
Considering international business? Use some of your Non-Commerce Electives to learn a language.
Need extra help? Visit the Math Help Centre in SB 239 or ECON tutor sessions.
Explore your options for majors and minors by attending the Programs Day across faculties in February.
Register for classes as soon as registration opens. Classes fill early!
Visit your Academic Advisor to be sure you have the right courses.
This year begins the foundation of the BComm Learning Goals: Communication Skills, Information Literacy, Critical Thinking, Global Perspective, Ethics, Corporate Social Responsibility and Leadership, Business Knowledge, and Competency.
Gather information on Co-operative Education opportunities.
Develop critical thinking and writing skills by interpreting texts and writing effective arguments.
Use common business software packages and programming to process and analyze data.
Learn about business management, and practice teamwork and associated presentation skills, through collaborative group projects.
Identify and define business problems. Use qualitative and quantitative analytical skills to solve problems with a high degree of divergent thinking.
Improve your writing and thinking skills at the Writing Centre. Get expert feedback and incorporate it into your work.
Build a résumé at a Résumé Seminar, to prepare for internships, scholarships, and summer jobs.
Start your Co-Curricular Record. Document your acquired skills from on- and off-campus activities and volunteer work.
Introduce yourself to your professors after class or during office hours.
Read the BComm newsletter for current events and opportunities. Like Sobey B.Comm on Facebook and follow us on Instagram @SobeySchoolSMU.
Visit the Societies Fair. Explore student societies, including those that are culturally-based, before deciding which to join.
Try Speak Up!, a program where international students practice speaking English with Canadian students.
Stay Active. Explore SMUfit, campus sports, exercise, and recreation opportunities—no extra fees!
Apply for a scholarship. There are more than 260 available!
Need help with time management, organizational, or presentation skills? Book an Academic & Life Skills Coaching session.
Check in with Career Services to start discussing your career goals, related to your program. Experiment with different classes to see what you like.
When facing a personal crisis, get help from the Counselling Centre.
Consider courses with global themes for your electives.
Need a job? Create a HireSMU account to find available jobs.
Not from Halifax? Explore and discover all our cultural opportunities and have fun.
Keep current with local events. Read Pride in Your Shared Neighbourhood newsletter.
Travel while studying after 1st year. Investigate travel options beyond Canada at International Activities.
Obtain or update your passport in preparation for possible international travel.
Not from Canada? Browse Services for International Students for available support.
Attend International Night—an annual banquet showcasing SMU’s many cultures.
Complete the 2nd year BComm required courses to better understand the functional areas of business.
If you are a Co-op student, or considering Marketing as a major, contemplate taking MKTG 2270 and COMM 2293 in the first term of your second year. Then, move your Non-Commerce Elective and ECON Elective to your second semester.
Thinking of changing majors or minors? Attend Programs Day for help.
Visit your Academic Advisor to be sure you have the right courses.
After completing MKTG 2270, declare your major in Marketing through the Marketing Department Secretary (SB 150). Also, provide your e-mail address to receive notifications about signing up for required courses as planned.
Develop your understanding of markets, organizations, and consumers by monitoring the business press (National Post, CNBC). Look for opportunities to sharpen your written and verbal communications skills.
Support managerial decision-making by turning data into insight based on business knowledge, including legal aspects, taxation, and ethics.
Recognize how individual and group behavior, plus corporate policies, can impact the operational excellence of an organization.
Learn advanced researching techniques at the Library.
Update your Co-Curricular Record to keep track of your accomplishments and set new goals.
Apply your classroom learning and improve soft skills by joining some student societies.
Look for opportunities to participate in various case competitions; ICBC, Sobey Retail Case Competition.
Consider joining the Commerce Society.
Participate in intramurals. Demonstrate your team skills and character to future employers and admissions officers.
Seek Career Counselling. Explore the core competencies of your major, and career possibilities related to your strengths, interests, and values.
Discover ways to give back to your community, from local to global. Come to the Volunteer Fair held every September, or speak to a Career and Employment Coach at Career Services.
Get involved with activities outside of your major and minor. Employers like well-rounded candidates.
Expand your professional networks by attending a breakfast or lunch hosted by the Chamber of Commerce, APEC, the Greater Halifax Partnership.
Attend a LinkedIn photo shoot and a LinkedIn Seminar with Career Services. Put your best (and most professional) face forward!
Keep your HireSMU Account updated with accurate contact information and most recent résumés.
Consider applying for the Co-op Program at the beginning of 2nd year (30+ credits). Gain work experience over three terms.
Visit the International Activities office for a study-abroad program or an international field study course in 2nd - 4th years.
Explore options for international internships in your area of study.
Complete the required courses for your third year, as you focus on the chosen program.
Enroll in MKTG 3376, MKTG 3378, and MKTG 3379 in your third year. Aim to achieve a GPA of 2.2 or higher in 3rd year MKTG courses to complete a major in Marketing.
Visit your Academic Advisor to be sure you’re on the right track to meet graduation requirements.
Meet your Faculty Mentor/Department Chair for help with course selection, career advice, or certifications.
Thinking about graduate school? Contact Career Services for options and admission procedures, and begin planning for applications with your Faculty Mentor/Department Chair.
Use information systems and processes to calculate, analyze, and interpret financial data to make business decisions and solve problems.
Take advantage of the opportunity created by taking MKTG 3378 to become proficient in the use of the SPSS statistical package.
Recognize that ethical practices at all levels, as well as corporate social responsibility, can impact the greater community.
Improve your research skills and grades by visiting the Library and using the Research-by-Appointment service for one-on-one help.
Visit the Writing Centre for workshops on Exam Writing & Preparation.
Update your Co-Curricular Record.
Get to know your professors. They are excellent contacts for reference letters. Chat about your future plans for 4th year and beyond.
Run for a leadership position in a campus group.
Attend the Research Expo. Learn from the research and critical analysis of peers and professors. Also, showcase your own research project.
Apply to become a Teaching Assistant in MKTG 2270. Contact the Marketing Department Secretary for more information.
Join campus societies in your field. These provide opportunities to network with the industry and professionals.
Apply for over 200 scholarship and bursary awards.
Focus on summer or internship jobs within your major or career field of interest to gain specific experience and build credentials.
Visit the Career Development Centre for help with tactical job searches, including using social media, information interview, fine-tuning your résumé and cover letter, and practicing interview skills.
Attend the Halifax Career Fair in September and March. Discover career opportunities and employer expectations.
Let your networks know your major. Seek out potential employers for information and interviews.
Explore new internships designed to help international graduates gain experience in Nova Scotia.
Complete the required 4th year courses, including MKTG 4479 and any remaining of the two required Marketing electives.
Aim to achieve a GPA of 2.2 or higher in 4th year MKTG courses to complete a major in Marketing.
Complete a CAPP Degree Evaluation in Banner.
Visit the Faculty of Graduate Studies and Research. Discuss SMU graduate opportunities.
Apply to graduate. Fill out an application for graduation form and submit it to the Service Centre. Get your picture taken for the yearbook.
Consider graduate schools or professional programs. Start early, and ask your professors and the Writing Centre to review your personal statement, cover letter, and applications.
Request transcripts, if required.
Demonstrate the ability to collect, synthesize, and interpret information for business cases in capstone courses.
Persuade faculty and peers to take specific strategic action using your acquired knowledge in Marketing.
Before you graduate, do a final update of your Co-Curricular Record, and request an official copy.
Visit Career Services to prepare to clearly and persuasively articulate all you have learned at Saint Mary’s (in and out of class) to an employer.
Serve as Department Student Rep. Speak to your Department Chair.
Enter your best research paper for the Academic Writing Awards.
Get recognized for your involvement in the classroom and in the Saint Mary’s community. Apply for the Student Leadership Award.
Apply for other awards, including the SMUFU scholarship.
Brush up on your Financial Literacy. Receive guidance for a successful and healthy financial future, including student loan repayment.
Your degree can open the door to many types of careers. Use Career Counselling to discover where you want to go and how best to get there.
Plan to attend Career Services’ 4-week Job Search Seminar Series before or after graduation.
Be prepared to apply, interview, and network when school begins, to maximize your chance of receiving some job offers before graduation.
In addition to the Halifax Career Fair, attend some career fairs specific to your program. Bring your résumé. Prepare in advance to speak with recruiters and potential employers.
Apply for the Halifax Connector program. Meet with a Halifax professional in a field of your interest.
If you are a co-op student, arrange for your final work term placement early.
Are you an international student interested in staying in Canada and receiving permanent resident status? Contact the International Centre.
Get in contact with the SMU Young Alumni Association to begin your next phase as a Santamarian.
Remember, you have access to Career Services for three years post-graduation. Use these services to help you continue to get the most out of your degree.